Is social media the key to our communication troubles? This book questions what kind of society we live in. How are hierarchical structures and social media connected? Though leaning more on the political side, social media is very connective but can be polarizing. This reference will establish a grander base-line for communicators to help understand how social media can create great rifts within societies or be used to stem the tide of crises. Though diving deep into societal standards and culture, this is a great read for those trying to understand the powerful nature of social media.