Create Relationship Between Fans & Players (3/7)

An extremely successful tactic for teams has been by creating relationships between fans and players. When fans believe they have an authentic, and personal relationship with players, not only do they appreciate it but so do other fans. Social media provides an array of aspects pertinent to engagement previously unavailable to teams and players. A multitude of examples are available from just about every team and every sport when it comes to player appearances and fan interactions. In fact, Major League Baseball rolled out an app in 2017 called Infield Chatter. In April of 2017, over 1,000 MLB players were already signed up for Q&A sessions, contests, etc. Another layer of these relationships is when teams have a strong community relations department and are able to engage in public outings and corporate social responsibility.

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