CREATE MEDIA WITH VALUE, INSPIRATION, ENTERTAINMENT (5/8)

Janicke-Bowles, Narayan, and Seng (2018) revealed that there is a positive relationship between image based social media, specifically Instagram, as well as higher levels of life satisfaction and trust for Facebook group members (p. 120). Brands that regularly deliver inspirational experiences will contribute to follower’s overall feelings of well-being, vitality, as well as increase the likelihood of future visits and content sharing.

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