Corporate Communication: A guide to Theory & Practice (1/7)

Part of my own personal library, this guide helped establish the context of communications and provided me with some practical advice for my own public relations career. The useful and practical experience and skills presented by the author, Joep Cornelissen, lays out some main theories for communication via examples and case studies.
Though an overall guide to communication theories, this book does support the use of social media and the management of crisis that would be sure to prepare the reader to face arising challenges.

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