Another crucial part of running a prosperous Instagram account is community outreach. It is important to keep the community involved and make them feel like they are making a difference. Starbucks does a very good job at this with the post I have featured above. Their caption reads “With every purchase, you help Starbucks baristas earn bachelor’s degrees tuition free through the Starbucks College Achievement Plan” with the hashtag #ThanksToYou. By purchasing a Grande Java Chip frappuccino, you are actually educating the youth of America. WOW! You made a difference; fulfilling, right?