Communication in the face of a school crisis (5/9)

Noting the relatively new communications approach through social media, the authors acknowledge that an affected community within a school is likely to post information on social media channels without knowing if it is entirely accurate or not. Putting aside the headache this causes for the School’s Communications and Public Information Offices, the fact that social media is the preferred communications means by audiences is core to the argument of making social media the preferred means of communication by the school, and therefore meeting publics where they are.

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