College Students’ Use of Online Media Affects Election Outcome (5/11)

Scholars Kushin and Yamamoto (2013) explored various traditional and online mediums for political message dissemination and found that traditional media, when moved to an online format, may be as important to political knowledge and exploration among millennials as new (social) media and creating both may be essential to political campaigning. They determine “social media allow users to experience politics at a more intimate interpersonal level (p. 622) and that social media is helpful way to network both candidates and information.

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