Climbing That Social Media Marketing Mountain (1/8)

“Can You Measure the ROI of Your Social Media Marketing” provides a powerful introduction into assessing social media marketing ROI. The contents shared can best be described as a paradigm shift from focusing on the business to focusing on public/consumer engagement with a brand via Web 2.0. This is a great article for those who find themselves at the base of the social media marketing mountain and want to begin their climb to the top.

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