CDC’s Tips from Former Smokers (4/11)

The campaign, which aims to get people to stop smoking, uses impactful images, and often frightening images in its print ads. These messages are from real former smokers. It was actually the CDC’s videos, focused on a real former smoker named Terrie, who describes what it is like to live every day with a stoma. The campaign featuring Terri was so successful, the CBC expanded on her message by holding a live Facebook chat where smokers shared their stories Calls to tobacco quit lines doubled during the first two weeks of the campaign.

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