Timing is everything with social media. For one, messages are disseminated rapidly and therefore everything is occurring in real time. Messages that are delayed will be missed by fans, and big events that aren’t put out on social media with the right timing will cost the organization. An efficacious use of timing was the #934KDay by the University of Georgia, which occurred when head coach Kirby Smart told fans he wanted 93,000 at the spring game. While that number was very high and set an ambitious goal, a well-executed campaign including videos and constant contact throughout the day, resulted in an exceeded goal. The University of Georgia saw a window and ran with it, ending up with great results on social media.