Burnett Institute — FaceSpace (2/11)

The project concept was to use fictional characters to interact and post content (primarily videos) on various social networking sites, with sexual health promotion messages embedded within some of these postings. The young people’s arm was developed and implemented first, with learning’s from this arm applied to the development of the MSM arm.
FaceSpace is a great example of using humor, narrative and character as part of a successful social media for public health campaign.

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