Building Your ROI Framework (2/8)

As a business owner, calculating traditional marketing ROI used to be somewhat basic. Today, even the most successful organizations find themselves scratching their heads regarding how to evaluate this Web 2.0 world we now live in. The authors of “Increasing the ROI of Social Media Marketing” focus on the benefits of incorporating influencers into your social media marketing campaign and gauging the ROI through applicable metrics.

https://sloanreview.mit.edu/files/2012/09/9a4df3d616.pdf

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