Building Relationships Through Integrated Online Media (4/8)

In this article through the Journal of Business and Technical Communication (JBTC), the authors study the relationships developed by certain top global organizations and their usage of websites, Facebook, and Twitter. Important context of the article explores four areas of relationships and communication in social media through disclosure, access, information dissemination, and engagement which can relate to integrated marketing strategies. The authors also present hypothetical and methodological analysis through two research questions.

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