Brand Love (4/7)

Brand recognition, or “brand love” are nothing new to the social media world, but it remains immensely important for sports teams in engaging fans. This proves even truer, as teams can’t rely on specific players to create brand love as they are traded frequently and unexpectedly. Therefore, organizations must create brand recognition in order for fans to remain loyal regardless of the players, scores, and standings. According to the Journal of Strategic Marketing, European Football, or soccer, fan engagement is highly interactive due to brand love and loyalty for different teams around the world.

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