Bots Can Create *Facepalm * Moments for your Brand (4/7)

Since bots lack the human touch, they also lack the ability to decipher empathy or compassion. This can be especially problematic when a bot comments on a post without taking into consideration the context of the post. For example, a bot programmed to comment “Love this!” on a post with sensitive content or messaging can create bad publicity for your brand.

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