“Like Facebook, people use Twitter on both mobile devices and desktop computers, both at work and at home. How it’s used also depends heavily on audience — but people often treat it like an RSS feed, and something to read during down times like commutes, breaks, and so on.
The best times to post on Twitter are weekdays from 12:00–3:00 p.m. and 5:00 p.m. [Tweet this!]
For B2B organizations, the best days to post are Mondays through Fridays, and clickthrough rate is highest on Wednesdays. For B2C organizations, the best days to post are Wednesdays and the weekends, when clickthrough rate is highest. According to CoSchedule, B2B content performs 16% better during business hours, whereas B2C content performs 17% better on weekends.” – Hubspot