Athlete Blogging and Social Networking at the Olympics (5/10)

This article examines “the dynamics of the media sport cultural complex in a post-broadcast age”, arguing that social media and the web are intensifying the amount of Olympic-related content available across multiple platforms. It uses the 2008 Beijing games as a specific example. It cites the event as one of the first venues where athletes “in particular had access to personal blogs, chat rooms, personal websites and social networking profiles, affording them the ability to bypass officials and news media gatekeepers in communicating their desired messages”.

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