Artificially Inflating your Audience (3/7)

Although the allure of attracting thousands of new followers can be tempting, using bots to create an inflated audience is not a good long-term strategy if you wish to keep a healthy and engaged community of followers. As Wharton Marketing Professor Ron Berman predicted, “Fake followers will end up undermining the value of social media platforms” (Golbeck & Elliot, 2018).

Jennifer Golbeck, J., & David Elliot, D. (2018, February 2). A ‘Dirty and Open Secret’: Can Social Media Curb Fake Followers? Retrieved from

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *