Artificially Inflating your Audience (3/7)

Although the allure of attracting thousands of new followers can be tempting, using bots to create an inflated audience is not a good long-term strategy if you wish to keep a healthy and engaged community of followers. As Wharton Marketing Professor Ron Berman predicted, “Fake followers will end up undermining the value of social media platforms” (Golbeck & Elliot, 2018).

Reference:
Jennifer Golbeck, J., & David Elliot, D. (2018, February 2). A ‘Dirty and Open Secret’: Can Social Media Curb Fake Followers? Retrieved from http://knowledge.wharton.upenn.edu/article/twitter-and-the-bots/

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