An Overview Of The Ice Bucket Challenge (6/14)

This is a good overview of the Ice Bucket Challenge. It talks about the ALS goals and the results of the campaign. It also discusses how the ALS Association tried to support the challenge, with a media promotional campaign as well as online resources to support the challenge.

Photo by Scott Barbour — Getty Images from Fortune (https://fortune.com/2016/07/27/ice-bucket-challenge-breakthrough/)

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