An experiential model of consumer engagement in social media. (14/16)

If the experiential model of consumer engagement is new to you, take a deep dive into it. Thanks to this research by Wondwesen Tafesse, we find out how brand experience impacts customer engagement. Brands may want to take note that providing experiential opportunities on Facebook pages may create better customer engagement. This research could possibly help music festival marketers optimize the experiential narratives of their events by taking advantage of the social media platform.

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