A Look Back Can Provide a Way Forward (4/8)

Sometimes the best way forward is to evaluate where you’ve been. Tia Fisher outlines the historical struggles social media marketers have faced regarding social media ROI. How do you calculate social media ROI when qualitative data is just as important as quantitative data? “ROI in Social Media: A look at the arguments” provides a great historical platform to begin a social media ROI discussion.

https://link-springer-com.ezproxy.lib.purdue.edu/article/10.1057%2Fdbm.2009.16

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *