SM As a Destination Marketing Tool: Its Use by NTOs (9/10)

Stephanie Hays , Stephen John Page & Dimitrios Buhalis (2013) Social media as a destination marketing tool: its use by national tourism organisations, Current Issues in Tourism, 16:3, 211-239, DOI: 10.1080/13683500.2012.662215

Social media offers Destination Management Officers (DMOs) with a tool to reach a global audience with limited resources. This article explores the usage of social media among the top ten most visited countries by international tourists. A framework of best practice for other national tourism organizations (NTOs) to learn from is identified by analyzing the usage and impact of social media marketing strategies.

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *