Athletes and Social Media: A Holistic Look (11/10)

This article, produced by one of my colleagues at Purdue University, is a snapshot of today’s professional athletes’ use of social media for actions including personal branding and the discussion of pressing social issues. On the latter issue, the article cites a tweet from tennis superstar Serena Williams on the topic of postpartum depression and analyzes its impact on generating viral social conversation about the issue. Tweets from basketball superstar LeBron James were also analyzed, specifically in the context of sports league rules and guidelines around player social media use.

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