Sonia Siguenza
Social media has become a tool to market to audiences and increase social engagement. This knowledge has encouraged advocacy groups to also seek out social media for increased civic engagement and action. Non-profit groups and advocacy groups find social media more cost-effective, easier to use and believe that it also allows for a broader reach in a faster time frame. The use of social media is not only beneficial for marketing to consumers, but it can also benefit political, and non-profit groups, specifically those that may have a global and diverse audience.
