So You Want A Relationship? IMC + Social Media & 8 Perspectives (7/8)

In this online resource, author Grace Pinegar (2018) provides a comprehensive approach to the understanding of Integrated Marketing Communication (IMC). Content includes a variety of examples from various companies that shares a framework of concepts. Included is an example of social media platform Snapchat, and its integrated marketing effort with ‘Snapbots.’

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