Consumer Activism through Social Media (7/11)

This article explores web-based activism through the viewpoint of the consumer. The authors spell out how activism on social media can foster cooperation between consumers and corporations—and online activism is a way to hold companies accountable. Again, the authors explore the topic of slacktivism in this article but also the power of the viral phenomenon, which scholars interpret as an online version of word-of-mouth marketing.

Photo by Natalie Chaney on Unsplash

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