One of the fastest growing social media channels is video. According to Business Insider (2018) this social media channel has quickly become the de facto launchpad for the next generation of internet celebrities. Business Insider did a review of the 10 highest paid YouTube stars of 2017. This top 10 list is comprised of 1 woman, 1 child, and 8 men. The one woman, Lilly Singh, claims one of the highest followings at 12.7 million subscribers and brought in a paltry $10.5 million in 2017. Who was the highest earner? Daniel Middleton. He brought in $16.5 million through his YouTube channel. There is a lot of room for growth for women in this growing medium – get taping ladies.
Representation by women 10%