Pınar Özdemir, B. (2012). Social Media as a Tool for Online Advocacy Campaigns: Greenpeace Mediterranean’s Anti Genetically Engineered Food Campaign in Turkey. Global Media Journal: Canadian Edition, 5(2), 23-39.
Social media and food have the power to bring us together in numerous ways beyond the dinner table and their relationship together has shown that. Through advocacy about global hunger and food campaigns, the world is able to connect and build a community to help those in need. Pinar’s (2012) study discusses how social media can be utilized in online advocacy through Greenpeace Mediterranean’s study of Yemezler! (We do not buy it!) as a way to understand how public relation practitioners can begin to create and understand the need for online communication about food advocacy.