Motivations for Sharing Tourism Experiences Through SM (5/10)

Munar, Ana MariA, & Jacobsen, Jens Kr. Steen. (2014). Motivations for sharing tourism experiences through social media.(Author abstract). Tourism Management, 43, 46.

When and how are travelers motivated to share content on various social media? This article reveals that that they are more willing to share when there are altruistic and community-related motivations as well as when visual content can be created. Sharing through social media goes beyond simply providing information. Rather, they are valuable articulations of sociability and emotional support.

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