Distinctive Electronic Word-of-Mouth Dimensions (4/10)

Aaron Tham, Glen Croy & Judith Mair (2013) Social Media in Destination Choice: Distinctive Electronic Word-of-Mouth Dimensions, Journal of Travel & Tourism Marketing, 30:1-2, 144-155, DOI: 10.1080/10548408.2013.751272

WOM is an important element of tourism marketing This conceptual article advances the understanding of electronic WOM and its influence on destination image and choice. Considerations are for DMOs to create opportunities for past visitors to narrate memorable tourism experiences and engage audiences with stronger destination images on social media.

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