Activism vs. Slacktivism (5/11)

The age of digital activism on social media has spawned so-called slacktivism, nominal actions on social media that show support for a cause but not necessarily having understanding, passion, or real-world action. This article discusses how activists and marketers are now challenged to transform slacktivism, such as changing a profile picture or clicking the like button, into a shift in public perception and substantive action.

What do you think?

0 points
Upvote Downvote

Total votes: 2

Upvotes: 1

Upvotes percentage: 50.000000%

Downvotes: 1

Downvotes percentage: 50.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *