Activism vs. Slacktivism (5/11)

The age of digital activism on social media has spawned so-called slacktivism, nominal actions on social media that show support for a cause but not necessarily having understanding, passion, or real-world action. This article discusses how activists and marketers are now challenged to transform slacktivism, such as changing a profile picture or clicking the like button, into a shift in public perception and substantive action.

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