24/7 (6/7)

Social media managers’ jobs have turned into a 24/7 shift. In order to be successful, social media managers must be engaging constantly with stakeholders across all social media platforms. Social media users are more likely to view a quick updated social media feed as more relevant (Lin et al, 2016).

https://ac-els-cdn-com.ezproxy.lib.purdue.edu/S0747563216304137/1-s2.0-S0747563216304137-main.pdf?_tid=802f91bf-e0e4-4041-b834-7132b65a2145&acdnat=1548435460_bd6d2ef3294a947348e3563510bcd890

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