SSML Lab
“Facebook’s official ad product has only been around since 2012.3 In the same year, Facebook purchased Instagram – and shortly after, unveiled Instagram ads.4 Other players like Twitter, Pinterest, and Snapchat have since then emerged with their own placements, platforms, and unique contributions to media plans.
The ascent of social media advertising has been quick, yet rabid. And by next year, social advertising will be a $36 billion industry.”
