2017 State of the Media Report (7/13)

“Regardless of new entrants into the live video market like Facebook Live and Instagram Stories, YouTube’s strength persists. Research by the UBS Evidence Lab found that 36 percent of internet users viewed live video in the second half of 2016. Of those, 21 percent watched that content on YouTube and only 14 percent did the same on either Facebook Live or Snapchat Live Stories. Influencers and bloggers had a similar rate of video usage and were 10 percent more likely than journalists to use Instagram stories.”

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