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2016 State of Social Marketing (8/13)

by SSML Lab April 7, 2017, 5:25 am 18 Views

“Instagram has become the go-to platform for users interested in both sharing visual stories and consuming them. Instagram has made a point of enabling creators. Already in 2016, the network has added 60-second videos, added video to carousel ads, simplified their interface to highlight shared content better, and adopted an algorithmic feed.”

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2017 State of the Media Report

Digital Marketing Analytics Performance Report

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Influence of Social Media Challenges

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The Power of Memes in Social Media Communication

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by Morgan Hoey July 14, 2019, 2:25 am
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Narratives Brands and Consumers Create About Social Commerce

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by Morgan Hoey July 14, 2019, 1:03 am
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Making Sense of Child Cancer Awareness on Social Media

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Activism in the Social Media Age

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by Natasha Smith July 13, 2019, 5:07 pm
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Brands and Their Strategies on Social Media

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Articles on the Impact of Influencers on Communications

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Going Viral: Publicity Stunts That Gained Attention

Retweets, reposts, shares, likes, comments – News spreads more rapidly on social media than anywhere else. Many people post on social media to connect with friends and family. But when it comes to marketing, the best way to get a message across instantly is to “go viral.” In some instances, videos have gone viral on […]

by Brittany Gehrett July 9, 2019, 6:12 pm

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