The Impact of Social Media on the Consumer Decision Process (2/10)

Simon Hudson & Karen Thal (2013) The Impact of Social Media on the Consumer Decision Process: Implications for Tourism Marketing, Journal of Travel & Tourism Marketing, 30:1-2, 156-160, DOI: 10.1080/10548408.2013.751276

Consumers are now engaging with brands on a more sophisticated level, thanks to social media. This article provides relevant examples and describes how savvy tourism marketers are benefiting from social media engagement.

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