Scaling Social Movements through Social Media (1/11)

This study talks about the benefits of using social media to scale up in an online political campaign. The authors suggest that the pros (e.g., mobilization and amplifying alternative narratives) outweigh the cons (e.g., slacktivism, ideological blurring, and risks to activists). This study draws on the Black Lives Matter case.

Photo by Vlad Tchompalov on Unsplash

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