Youth Collective Activism through Social Media (10/11)

Marketers who read this article will find the value in inspiring and organizing online collective actions, behaviors which are often thought to be individualistic. The authors of this study explore the efficiency of collectivism on social media and examine how collectivism galvanizes political participation among youth. The researchers say that collective efficacy is fueled by online activism as a group.

Photo by Natalie Chaney on Unsplash

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