Teare, R., Baloglu, S., & Bowen, J. (2015). What is the current and future impact of social media on hospitality and tourism? (Worldwide Hospitality and Tourism Themes, Volume 7, Issue 3).
Social media has dramatically changed how people communicate, participate, and collaborate This ebook investigates the ways in which social media impacts and will affect the tourism and hospitality industry. Geography no longer isolates customers from other customers and user generated content on social media platforms such as TripAdvisor are powerful tools. This ebook provides a glimpse into how social media is used should be used and will be used by travelers and travel related companies across the globe.