The Problem with Social Media Protests (3/11)

Although political campaigns on social media can boost awareness and lower the barrier of entry for people who want to join a movement, holding the attention of audiences can be difficult. This article in The Atlantic discusses the challenges of keeping up the momentum of a viral campaign on social media. The author, Antonia Malchick, provides several examples of successful campaigns that fizzled out and explains why online movements often don’t last as long as campaigns rooted in in-person connections.

Photo by Mihai Surdu on Unsplash

What do you think?

0 points
Upvote Downvote

Total votes: 4

Upvotes: 2

Upvotes percentage: 50.000000%

Downvotes: 2

Downvotes percentage: 50.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *