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Seven things to consider when creating a personal brand in 2018

Personal brand is a term that has gained popularity over the last several years and is now transforming how professionals maintain their reputation.   The articles below discuss what it means to have a personal brand and best practices to consider when managing your personal brand. 

#1 What is personal brand?

When considering personal brand we need to ask ourselves, if we were a product, how would we package and market the product to potential customers? The article discusses that personal brand is what we offer beyond the skills listed on our resumes. It is what sets us apart!

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#2 How do we want to be perceived?

Personal brand is more than our reputation. It encompasses many aspects of who we are both professionally and personally. We have to be guarded in what we share to ensure that the image we portray is image we want perceived.

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#3 Dangers of personal brand

This article discusses how professionals are either oblivious to personal brand or highly engaged and manage their personal brand diligently. It points out that it is critical to manage your personal brand especially when actively searching for a job.

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#5 Managing your personal brand

Personal brand is not something that is stagnant, but rather something that evolves with our career. It involves constant monitoring because as our goals and mission changes, so too should our personal brand.

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