Seven things to consider when creating a personal brand in 2018

Personal brand is a term that has gained popularity over the last several years and is now transforming how professionals maintain their reputation.   The articles below discuss what it means to have a personal brand and best practices to consider when managing your personal brand. 

#1 What is personal brand?

When considering personal brand we need to ask ourselves, if we were a product, how would we package and market the product to potential customers? The article discusses that personal brand is what we offer beyond the skills listed on our resumes. It is what sets us apart!

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