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Maintaining Your Personal Brand on Social Media

On social media, you are representing your personal brand. It is important to make sure you are defining yourself in the best way possible. Personal brands are important because it is a showcase of who you are. It is important to note that, “each of us has an online presence expressed by what we choose to share about others and ourselves” (Lipschultz, p.40).

Below are some tips for maintaining your personal brand on social media. Enjoy!

#1 Know Your Audience

Social Networks hold “people together by friendship, classmates, colleagues, business partners, etc. having pre-established interpersonal relationships. (Nema, et al., 2016). Depending on what platform you are posting, you want to make sure you’re sharing with the correct audience. For example, your network on LinkedIn might not want to view personal photos from your family vacation.

http://www.scirp.org/Journal/PaperInformation.aspx?PaperID=65536

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#2 Think Twice Before You Post

On all social media platforms, keep it professional. “Social media use can have major impacts on one’s construction of identity, sexuality, and gender” (Davis, 2018). All posts do not need to be picture perfect, but you always need to make sure you are showcasing the best representation of yourself. You never know when a recruiter or a future company might be watching.

http://journals.sagepub.com/doi/pdf/10.1177/2056305118786727

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#3 Transparency is Key

Just like any business, maintaining truth in your posts is essential. Also, you cannot have false information on your LinkedIn page about your background. You shouldn’t fabricate glorious tales of personal activities on your Instagram. Be true to yourself and audience and always make sure to use authenticity. Personal transparency is defined by sharing “of personal or private information, such as opining, making references to family or activities outside work, or including details from the private sphere” (Hedman, 2016).

http://journals.sagepub.com/doi/full/10.1177/2056305115624528

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#4 First Impressions Make an Impact

Have confidence in yourself. “Indeed, the manner in which social media is used differs from person to person, and can range from active to passive use, the effects of its use on individuals being positive or negative.” (Al-Ghafri, 2016). It is always best to post appropriate content on social media. Once something is on the internet, it can be deleted but you never know if someone had already screenshot the message. It is wise to practice the best representation of self-presentation at all times.

http://ibimapublishing.com/articles/JISNVC/2016/747714/

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#5 Oversharing

“Although Facebook promotes access to diverse social contacts who could serve as emotional support providers, the norms of Facebook use often prevent users from explicitly and directly venting their affect and requesting emotional support.” (Buehler, 2017). The internet is not a place to complain and publicly announce all the issues in your life. You do not want to become someone’s daily soap opera in their newsfeed. Those types of topics should remain off social media and kept private. Keep your content light and professional.

http://journals.sagepub.com/doi/full/10.1177/2056305117733225

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#6 Safety Begins with Me

Social Media, “requires a great deal for security and privacy” (Kumar, et all, 2015). Social Media is powerful and a great tool. However, it is always best practice to make sure you are maintaining proper security precautions.

https://www.sciencedirect.com/science/article/pii/S1877050916000211

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#7 Have Fun!

“Since Instagram’s first selfie hashtag (#selfie) emerged in 2011, selfies have become the most popular photograph posted on Instagram” (Woodruff, 2018). Strike a pose and make sure to smile and show your own personality. Social media is meant to be “social” so be creative and enjoy!

http://thejsms.org/index.php/TSMRI/article/view/269/146

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