Navigating social media is difficult enough today, with the countless options and different manners in which each operates. Each social media platform maintains its own personality of sorts and companies must learn how to negotiate and navigate each of these personality’s differently in order to gain the most visibility and discernibility in the global market. Tedx Talks garnered several individuals to speak on how social media platforms helped elevate their business, their brand, and hopefully give their consumers a chance to engage with them in a two-way conversation. The following are some of the top Tedx Talks speakers touting the benefits companies utilizing social media.
Daryl D'Souza speaks on the consistency of brand marketing and how using this brand in the competitive marketing is essential in a means to define your company. He talks about how your brand needs to have positive interactions with consumers even when you are not around to have direct conversations. Social media for him is way to communicate your brand's message in real time. D'Souza is also the owner of BBQ restaurant named Lou Dawg, which can make the viewer crave BBQ-consider this a fair warning.
Jerry Kane's talk discusses the evolution of social media and how it will only continue to grow. He asks are companies using the right social media, for the right purpose, and are they using it efficiently. While this video was created in 2014, it still shows relevance in the value social media can bring to companies. Furthermore, Jerry Kane has great inflections and keeps viewers engaged.
Have a couple minutes to spare, Alexis Ohanian (co-founder of Reddit) created a Guide to Social Media in Three Minutes? He speaks on how the internet and social media create a level playing field for everyone to interact on. He encourages being genuine, honest, and to allow a loss of control, which are great foundations for companies on social media.
Clay Shirky speaks on the details of social capital and how innovation can happen anywhere. He talks about how companies are adapting to consumers being able to directly engage them along with fellow consumers.
He uses several great real world examples of the social media 'ecosystem'.
Seth Godin uses four different examples to illuminate how even the oddest and most bizarre ideas can be more beneficial to a company, over mundane ones. This video is from 2007, but speaks about how to get ideas to spread, an essential part of today's social media environment.
Key take away: remember to be remarkable. Figure out what people want and give it to them.
We are embedded in social networks which Nicholas Christakis highlights in his Tedx Talk. His examples are a great tool for companies to see how their consumers are tied together and how to create trending topics in knowing and understanding their location in social media.
Social media is a living thing.
Dr. Soo Wincci speaks on the differences between branding and marketing. Branding is 'to build your own island' and create your own fan base. Companies need to learn to invest in themselves first to create their brand.
And yes, she starts the talk wearing a homemade astronaut helmet.
Starr Hall talks about how social media is not about what you are putting out there, rather social media is about listening. She encourages companies to listen to their consumers and start the conversations needed to build their business.
Great example of Local Larry and the impacts of social media.
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