There is a more simplistic way for student athletes to get recruited from the high school level to the collegiate level. That way is utilizing the various social media channels to benefit your recruitment status. Based on these listed assessments below, here are the top reasons why social media helps out the student athlete.
Sports rely heavily on social media in terms of marketing the brand. There are few times that when scrolling through the Twitter, just as an example, timeline where you do not come across a professional or collegiate teams' content/creativeness. To spread awareness for their specific brands, teams and executive personnel depend on the power of social media. We are now in the era of 'out with old, in with the new.'
Highlight reels are the main tool that athletes use in order to get discovered. College coaches and scouts are unable to attend and witness every highlight live as they are in the process of recruiting many other athletes. Your highlight reel is something that sets you apart. Here you will find James Conner's, RB Pittsburgh Steelers, highlight reel. He was recruited by Penn State University and is now within the Top 10 runnings backs within the National Football League.
In every single social media channel there is a way to interact with other users, or in this case college coaches. Now in 2019 there is an even more direct way to interact with one another. Everyone involved in the recruiting process for Division I and Division II colleges and universities can be found on social media, specifically Twitter. This makes it easier, yet also more competitive, for athletes.
As previously mentioned, highlight reels are a key tool with the athlete recruitment process. It is worth it to mention that not just any highlight reel produced will make people follow the link that is shared on social media channels in order to become discovered. The production throughout these videos must be above par if the athlete wants to get noticed by Division I and Division II schools. This is why there are many videos with college coaches discussing the importance of a well-produced highlight tape.
There are countless ways to market yourself on each and every social media channel, especially in terms of sports. Sports actually offer a very unique form of marketing. It is safe to say that anything goes within the world of sports and marketing yourself on social media. Throughout the recruitment process it is helpful to get creative in terms of marketing yourself and putting your name out there. Your highlights on the field do not automatically get viewed by every college and university, you must put the work in off the field as well.
It pays to be a social butterfly. Being social says a lot for a recruit within the recruiting process. As previously mentioned, your highlight reel speaks for the player that you are on the field but if the athlete is not social within this society that relies heavily on social media then the recruiting process will be longer and a tad more difficult for him/her. A simple tweet, Facebook status, or Instagram post goes a long way.
Lastly, confidence is key. It takes a lot from an athlete to feel 'good' enough to make a highlight reel, to become social on social media, and to market themselves. Social media is an emphatic tool to help one become confident. It is simply you posting to rest of the world, behind some source of media. This is how many athletes get discovered within sports today, you have to start somewhere. Starting your confidence on social media will certainly benefit your recruiting process as coaches desire confident student athletes.
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