There are a lot of companies on social media struggling with building an audience and maintaining current supporters. A lot of them believe that adding more content is the key or creating more social sites with help them gain a buzz, but one simple act can actually change their entire presence. Engagement is the focal point of all social media success, it helps build trust while both assist in building an entire brand. Below is a compiled list of articles surrounding the subjects.
If done properly, organizations can use social media to create trust, influence, and to engage with customers/supporters from all across the world. The key to this process is gaining trust to the point that those that follow your brand also trust it as well.
Organizations have to decide which platforms are best according to how they wish to engage. Since social media is used as a tool, it is important to capitalize as much as possible by choosing the correct sites to engage on.
It is important that even when engaging, a company does not lose sight of the brand. No matter what type of engagement or interaction with customers/supporters, it is best that the company continues to align with the overall message of the company.
Companies need to maintain transparency when using their brand to communicate to stakeholders. People should be able to see that the company is honest and authentic with no hidden agenda. This should not only be something displayed in real life but also on social media.
First impressions are the most important thing in meeting someone regardless to if it is in person or online. First time engaging with a potential customer or even a current supporter should always be professional and beneficial for both parties.
Years ago, it was hard for a startup business to compete with larger companies due to marketing budgets etc. Social media evens the playing field by allowing everyone a fair shot in building an online presence. No matter how much of a budget a company has nor how many workers, social media allows the small fish to be big fish.
In 2018, social media is supposed to hit another growth spurt in the fact that so many businesses are now on board. There are ways to set your brand apart and these are just a few ideas.
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