This highlights to exposure and reachability that social media gives to athletes. Social media does not only provide a platform to speak and reach the athlete's fans, but also provides them a platform to touch on social issues or personal interests that may not pertain to the sport they play.
Major league fans from all types of organized teams are the most engaged, loyal, and obsessed (in a good way), displaying the most unrelenting type of fanaticism on Instagram. More sports fans follow athletes than any other avenue. This article breaks down the 5 major professional sports and the approach to gain the most followers.
People engage with brands on Instagram 10x more than Facebook, 54x more than Pinterest, and 84x more than Twitter. Developing and branding yourself, allows you to gain and build followers. You as the athlete are the brand and your brand helps you develop your strategy in targeting your audience.
As you build your brand, this article will help you then shape your account and attract followers. The 13 bullet points contained within the article, allow you to click a hyperlink to look further into specific interests you may have to gain more followers.
This article explains how the expansion of video length from 15 to now 60 seconds allows you to provide a fuller description of your product or connect with your followers. Instagram is the site where brands show fans who they are; it’s about shaping perceptions about a brand or individual's personality. Athletes can talk directly to their followers or post videos of them doing everyday activities outside of their sport.
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