About

Located within the Romain College of Business at the University of Southern Indiana, the Strategic Social Media Lab offers researchers and faculty space and resources to extend their teaching and investigative work through facilitated social platform opportunities.  

The SSML is founded upon the principles of content creation, behavioral awareness, and measurement strategies – a tripartite structure undergirding all lab activities.  Much of our work will be bookmarked and published on the SSML blog space.  Please feel free to use any research, resources, or curations we publish…free of charge.  Additionally, feel free to reach out to us with any questions or requests.  We are always interested in input from social media strategists.

 

Dr. Curt Gilstrap

Dr. Curt Gilstrap

Coordinator

Researching mobility and engagement, Dr. Gilstrap helms our SSML team. He's an Assistant Professor of Business Administration at USI.

Dr. Cristina Gilstrap

Dr. Cristina Gilstrap

Associate SM Fellows Coordinator

Social Media Fellows Coordinator, Dr. Gilstrap leads audits and student writing. She's an Assistant Professor of Business Administration.

 

Reeya Vyas

Reeya Vyas

Assistant Lab Coordinator & Projects Lead

Reeya co-manages The Strategic Social Media Lab & SM Properties.

Luke X. Wahl

Luke X. Wahl

Assistant Lab Coordinator & Editor