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8 Resources to Help You Use Social Media to Promote Your Podcast

With the rise in popularity of podcasts in recent years, more people are embracing the opportunity to create content for different areas of interest. The biggest challenges for podcasters who are just starting out include spreading the word about their show, getting people to tune in, and increasing the number of followers or subscribers. It’s only natural to utilize social media to promote your podcast and increase social engagement amongst listeners. Below are eight articles that discuss tips to properly leverage all of the features different social media platforms have to offer in order to successfully promote your podcast.

#1 Sharing New Episodes

This one seems like a no-brainer, but if you upload a new episode, it's important to remember to share a link to the episode on your different social media platforms. If your podcast is on iTunes, subscribers will receive an alert that your most recent episode has been uploaded, but don't assume your listeners are all subscribed to your show. A direct link is helpful for people to access your new episode and start listening. This article gives excellent tips on sharing your podcast for increased social media engagement.

Article: https://maximizesocialbusiness.com/best-ways-share-podcast-social-media-drive-engagement-19619/

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#2 Use the ‘Stories’ or ‘Live’ Function

This is perhaps the most underutilized function across all platforms. Sharing a link to your episode or your podcast website isn't always enough. Use Instagram Stories or Facebook Live to share updates in real-time. These features can also be used to give your listeners a sneak peak into the making of an episode or a teaser of an upcoming show, and it also gives followers the opportunity to interact with you. This article discusses the benefit of Facebook Live for podcasters.

Article: https://thenextweb.com/facebook/2016/12/20/facebook-live-gets-audio-mode-podcasters/

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#3 Include Dynamic Photo or Video

Posting a direct link to your episode on iTunes or your podcast website isn't always enough. Posts should be accompanied by a dynamic visual that piques your followers' interests. If you want to take it a step further, consider incorporating a short video that shows behind-the-scenes footage of the podcast recording or footage of your guest working on something related to your episode's topic. For example, if you're interviewing a public speaker about their work in the community, you could post a short clip of them speaking at an event. However, remember to always get permission first! While this article isn't specific to podcasts, it does outline how to create engaging videos for social media.

Article: https://blog.bufferapp.com/social-media-videos

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#4 Incentivize Your Episodes

As part of your regular posts on your social media platforms, including posts of sneak peaks, free giveaways, or opportunities for Q & A's will go a long way with social engagement. Giving your audience something to look forward to will help you build a nice buzz surrounding your podcast, and it will also increase listenership. This article provides insight into how a contest can help your podcast increase your listener numbers.

Article: https://podcastwebsites.com/2016/07/podcastcontest/

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#5 Resharing Your Episode Posts

Like sharing, resharing is also vital to ensure your posts reach the greatest number of people throughout the day. Resharing increases exposure for your show and also drives social engagement amongst your followers. Bonus points if you can leverage your guests' audience by getting them and your followers to reshare your post. The more people see different accounts sharing a post, the more likely they are to check out the content everyone seems to be sharing. However, remember to reshare responsibly - no one wants to scroll through their feed only to see the same post come up too many times by the same account. This article discusses the impact of resharing content in social media.

Article: https://moz.com/blog/reshare-content-for-bigger-reach

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#6 Pin Your Episodes

Pinning posts on either Facebook or Twitter allows users to showcase posts of an episode at the top of their page, thus ensuring that the new episodes you share don't get buried under regular updates on your account. Visibility is increased, but it also gives you an opportunity to choose the content followers or visitors will see when they access your page. You can choose to showcase your newest episode or simply pin the episode you think is the best representation of your work as a podcaster. This article goes through stats and strategies for social media pinning.

Article: https://blog.bufferapp.com/best-practices-how-to-pin-tweet-facebook

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#7 Timing of Episode Posts is Everything

While there are many different peak times for different social media platforms, it's important to be mindful of when you should share a new episode with your followers. For example, you wouldn't share an episode at 3 a.m. when the majority of followers are probably offline and asleep. While you're not obligated to stick to a strict schedule, consistency is key since your followers will learn to anticipate new episodes on a certain day or at a certain time of day. For example, if you have a weekly podcast rounding up a list of events or shows going on during the weekend, a good time to post might be every Thursday at noon so listeners have an opportunity to listen and plan their weekend. This article breaks down the best time of day to post per social media platform.

Article: https://flothemes.com/are-you-posting-tweeting-and-pinning-at-the-right-time/

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#8 Frequency of Posts per Social Media Platform

Most podcasters stick to a schedule when posting about podcasts. Even if your show is bi-weekly or even monthly, the frequency of your posts on different platforms matters. Try to remain consistent and post items that are related to your podcast to keep followers engaged. For example, if you host a bi-weekly local political podcast, fill the time between shows with posts of articles or events related to your show's premise. This article lists the frequency you should be posting per platform.

Article: https://www.forbes.com/sites/neilpatel/2016/09/12/how-frequently-you-should-post-on-social-media-according-to-the-pros/#50f580c7240f

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