Social media is a large part of most people’s everyday lives. It allows individuals to prepare for an upcoming weather change or land your dream job. Users are choosing to use social media for a variety of reasons and understanding the big data behind it all is a key tool for any strategic communication practitioner’s toolbox.
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Social media data is a new area of big data research. This research can yield large volumes of data and can make it difficult for practitioners to review. This article looks at how machine learning and crowd sourcing can help make a data research task more manageable.
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