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7 Journal Articles on Social Media and Data Mining

Social media is a large part of most people’s everyday lives. It allows individuals to prepare for an upcoming weather change or land your dream job. Users are choosing to use social media for a variety of reasons and understanding the big data behind it all is a key tool for any strategic communication practitioner’s toolbox.

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#1 Bridging Big Data and Qualitative Methods in the Social Sciences

Social media data is a new area of big data research. This research can yield large volumes of data and can make it difficult for practitioners to review. This article looks at how machine learning and crowd sourcing can help make a data research task more manageable.

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#4 Social Media in a Subjective-Science Mode

This article examines what does a Facebook "Like" really say about you. The authors reveal some interesting research that shed light on the social - psychological aspect of social media.

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#7 On fairness: User Perspectives on Social Media Data Mining

A quantitative look at individual differences on social media. This focus group research was conducted in three European countries and provides an interesting view on the concept of fairness in social media.

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