Snapchat is easily recognized as the third most popular social network after Facebook and Instagram. With nearly 100 million users worldwide, most of whom are between the ages of 18-29, the platform has paved the way for new online communication that could be appealing to more than just young adults. The following list highlights the best features of Snapchat and why you might want to give SnapChat a whirl if you haven’t already.
Counter to today's digital logic, and the long-term storage aspects of other social platforms, Snapchat has a fleeting nature that is more like face-to-face conversation. Just like spoken words, Snaps are gone almost immediately after they are released. This feature is appealing to people who want to share without the online storage and the content following them for the rest of their lives.
Compared to other social media platforms, Snapchat has more privacy and allows for more careful selection of your viewing audience. Users trust the people they choose to send raw footage to and are more open because of it. If you're seeking to reinitiate, maintain or build relationships with friends and family this is a great place to do it.
Although Snapchat is categorized as a social platform, it is really all about the camera and the camera software that is changing how we interact online. The augmented reality (AR) lens we've come to know and love may now be part of other popular platforms, but its origins are with Snapchat. Filters change everyday and allow for fun, scary, sexy and odd-ball augmentations. AR sets Snapchat part from other platforms and will only continue to get better.
Not only can your friends and family share funny content, but Snapchat is full of A-list comedians and other users doing really funny stuff. Celebrity and comedian Snaps will have you literally laughing out loud.
All I can say is: Augmented Reality Gaming. Earlier this year, Snapchat introduced Snappables. This launch takes AR to the next level by gamifying your selfie. Not only can you use Snapchat filters for those adorable puppy selfies, you can now game it up with some cool filters as well. Think of it as a sort of live “Elf Yourself.” Super fun.
Snapchat also recently launched Context Cards, which give users access to the information in any Snap. Want to know where someone had that amazing stack of pancakes they snapped? Context cards will give you the details. Perhaps a contender for well-known platforms like Yelp, Snapchat’s Context Cards are taking the platform beyond fun filters to full on engagement and networking.
Compared to Facebook Twitter and Instagram where users highest motivation to participate is to maintain social connections, Snapchat users highest motivation is distraction or procrastination. When it comes down to it, sometimes we all just need to take a break and see what we look like with puppy ears, a puppy nose and a animated puppy tongue.
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